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Digital Marketing Analytics 数字营销分析必备证书

Updated: Sep 12, 2023

进入到2022年,许多企业都在致力于建立网站、社交媒体资料等方式,因为大家都看到了数字营销的优势,包括了高覆盖率、高投资回报率、易于监控、易于实时分析和操作等等。Digital Marketing也为企业带来了很多好处。他们可以通过社交媒体轻松地与目标客户沟通。通过社交媒体,他们可以了解目标市场的偏好以及不同产品或服务的优缺点,从而改进产品。

Digital Marketing目前已经成为许多同学的职业选择,包括专业是Digital Marketing, Marketing Analytics, Communications等等。而目前美国就业市场上对经过培训和认证的Digital Marketing专业人员的需求量很大。像Google 和 LinkedIn 等一些数字营销巨头,以及其它各种各样的公司在Digital Marketing领域一直在创造新的就业机会。事实上,仅今年就有数百个职位空缺,而且这个数字未来只会上升。

而作为职场小白的留学生们,如果你想找Digital Marketing相关的工作,如果你拥有Digital Marketing Certificate的话,将为你的技能提供可信度。为了获得你职业起步期的第一份工作,如果雇主能够以某种方式知道你具备适当完成工作所需的技能,他们会对你来担任这个工作会更有安全感,而Digital Marketing certificates是帮助他们了解候选人是否具备必要的数字营销技能的有效途径。

Digital Marketing Certificate 推荐

以下是目前线上平台与很多科技公司(比如Google和Meta)合作推出的Digital Marketing Certificate课程,基本上都是有7天的free trial,速速马住吧!

1. Google Analytics Projects

Google Analytics是数字营销非常有用的分析工具,通过学习这些课程或certificate能够帮助你更好的了解在真正industry和真实的project中要怎么去监测数据和变量的变动。

  • Digging Deeper into Audience Reports in Google Analytics

  • Assess for Success: Marketing Analytics and Measurement

2. Digital Marketing Concepts and Metrics
  • Google Digital Marketing & E-Commerce Professional Certificate

  • Meta Social Media Marketing Professional Certificate




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